Using an image for a purpose other than it was originally intended is known as what?

The concept of using an image for a purpose other than it was originally intended is known as Transformative Use. This term is rooted in copyright law and refers to the way an original work is altered or repurposed to create something new or to convey a different message or meaning. Transformative use can include alterations to the original image, such as changes in context or the addition of new elements, thereby providing added value or a fresh perspective that distinguishes the new work from the original one.

This principle offers some protection under copyright law because it acknowledges the creative intent and expression behind the new usage, often falling under fair use provisions. By transforming the work, the new creator may be able to argue that their use is legitimate and does not infringe on the rights of the initial creator, as it builds upon or changes the original in a meaningful way.

In this context, understanding transformative use is critical for creators in video production and other media fields, as it encourages innovation while balancing the rights of original creators.